2024 B2B Software Dinner

Last night we hosted our annual B2B Software Dinner in London, bringing together 150 VC/PE Partners, Chairs, NEDs, CEOs and C-suite executives from companies including Salesforce, SumUp, Thought Machine, Exclaimer, InPost, PPRO, Modulr, Ardoq, Curve, Trustpilot, Accel-KKR, Warburg Pincus, Index Ventures, Goldman Sachs, Eurazeo, Octopus Ventures, OMERS, and many others. It was an inspiring evening of networking with this diverse and talented group.

We heard from two fantastic speakers: Zahra Bahrololoumi, CEO UK & Ireland at Salesforce and Hannah Seal, Partner at Index Ventures. Zahra kicked off proceedings, discussing the AI boom, and her experiences as a diverse leader in tech. Zahra implored the audience to embed a responsible approach towards building AI to ensure that it is inclusive to all that it will impact. Following Zahra, Hannah provided insight into how venture funds are thinking about investing in B2B technology and how the emergence of AI will enable this space to build some of the most transformative companies seen to date. Hannah also discussed the impact of AI on the future of work and presented a cautiously optimistic view that the workforce will be freed up to spend more time on creative tasks as opposed to having their roles removed. 


Thanks again to everyone who attended and exchanged ideas, engaged in insightful debates and built new connections. We are honoured to host many of Europe’s most pre-eminent B2B tech companies and funds, and are excited to continue fostering these relationships within the B2B tech ecosystem.


“Thanks so much for the invite last night. It was as always a fantastic event and I caught up with lots of people there. Both the speakers Zahra and Hannah were excellent and pitched their important messages very well - good choices.” 


“Many thanks for hosting an excellent dinner yesterday evening. Really enjoyable – lots of good discussion and interesting new connections, as always.”


“I think your events are brilliant - always extremely well thought out and organised.”


“Thank you for organising and inviting me - I genuinely enjoyed the dinner, conversations, and connections, and looking forward to the next events.”


“Another 'five star' event. Great venue, food, speakers and networking.”


“Thank you for a fabulous evening. It was a great guestlist and the speakers were refreshingly positive.”


“Thanks a lot for another fantastic The Up Group Event. Brilliant networking and really good speakers as well. I truly enjoyed it!”


“Thoroughly enjoyed the event. Made a handful of connections and had a great time. Thanks for the invite and for making me feel so welcome.” 


“Thank you for including me in such an engaging and fun dinner last night. I very much enjoyed meeting everyone at my table”


“Thank you so much for hosting such a lovely evening.  It was truly delightful to reconnect with former colleagues, and to have the opportunity to meet new and inspiring individuals.”


“Thank you to you and the team for a wonderful evening. It was great to catch up with some familiar faces and meet new contacts. I really appreciate being included.” 


“Thank you to you and your team for organising the dinner last night. It was an excellent evening and a great opportunity to see some old familiar faces as well as to meet some new people. All equally interesting and passionate about their space.” 


“Thank you for hosting a wonderful evening with an amazing group of people.”


“Thanks to you and your team for having me last night. It was a great event and great to meet so many interesting people.”


“Thank you so much for having me last night. Had a great evening and met some really interesting new people.” 


“Thanks for a great event last night. Good speakers, good conversations and a good venue. Great!”


“The format worked really well and the guest list was excellent.”

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People & Talent Leadership event 2024

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Finance Leaders Meet-Up 2024